Frequently Asked Questions.
How is AllisonUnlimited different from an agency?
We are entrepreneurs first and foremost, and so we always strive to care as much about our partners' business success as they do. In that sense, we want to be paid for the value we bring, not our overhead. We don’t even have a big trendy office with ping pong tables or free bagel Thursdays. In fact, we didn't grow inside an agency; we cut our teeth in the real-world building B2B and B2C brands with our hands, just like our partners.
Who is a typical client?
We really love working with small-to-medium businesses (SMBs), organizations and start-ups. The smaller the better. Whether you are just starting out and need to build a brand marketing framework from scratch, or are looking to rebrand into something fresher and better, our goal is always the same: provide actionable strategies and effective deliverables on time and on budget.
Who should attend a workshop?
Participants may include a democratized cross-section of stakeholders, including founders, senior executives, and department leaders. Workshops are ideally tailored for 4-8 attendees, as too many voices can mute conversation, and too few can result in confirmation bias from dominant viewpoints. Workshops are one-day sprints not marathons, so invite people who bring expertise, imagination and energy to collaborate and share.
Which workshop(s) do I need?
Which came first, your company or your brand? In the end, it really doesn’t matter if you choose to do one or both workshops. However, for many organizations it makes a lot of sense to sequentially craft organizational strategy and brand strategy. When a brand is aligned with an organization's vision, mission and core values, the odds of attracting and retaining the right employees, as well as turning customers into brand evangelists dramatically increase.
Where do we meet?
Workshops are best done in-person, not virtually. We're a little bit "old school" when it comes to group dynamics. Typically, workshops can be held onsite at the client's location, providing there is a dedicated meeting space or conference room with enough room. If this is not ideal, securing an offsite location, such as a local work/share space or small hotel conference room works well.
Tell me more about your creative services?
Bringing a brand to life requires more than just strategy, it needs high-impact content to create memorable experiences and profitable customer action. We provide a one-stop resource for content development, graphic design, print production and fulfillment. In fact, providing creative services and print brokering is where we got our start decades ago. Our expertise and preferred network of graphic designers, copy writers and printers will guarantee you get the best pricing and the highest quality products.